Dunkin’ Donuts #KEEPON Anthem

Every day is a gift. A new day. To do something. Amazing. Keep on dreaming. Working. Winning. Losing. Playing. Learning. Loving. Keep on. Being You. #KeepOn

*Eye roll*

♫ IT’S A BEAUTIFUL LIFE ♫

Yeah but what does life have to do with donuts?

♫ AND NIGHTS OUT IN THE RAIN I LOVE IT JUST THE SAME ♫

Big type spewing cliche affirmations and random images. Why is there a kid with a bionic arm?

♫ IT’S A BEAUTIFUL LIFE. SO OPEN UP YOUR MIND WHILE WE STILL HAVE SOME TIME ♫

WTF. While we still have some time? We’d have more time if we didn’t eat donuts, I’ll tell you that much. And then we go from a tech start up working late nights to a woman in the army looking at a laptop with a cup of coffee.

♫ IT’S A BEAUTIFUL LIFE ♫

The sugary anthem ad celebrates “Every day” as a chance “to do something amazing.” With Dunkin’ Donuts coffee cups, donuts and breakfast sandwiches placed strategically throughout, the spot examines upbeat scenes of a boy trying out a new prosthetic arm, a woman blowing out the candles on her 97th birthday cake and everyday scenes of people “Working’, “Living,” “Playing” and “Loving.”

Source: adland

Brand: Dunkin’ Donuts
Campaign: #KEEPON Anthem
Agency: Hill Holliday
Commercials: Food
Country: United States


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