Smirnoff Experience #unfakeit

If you thought a party was about making heads turn and jaws drop, let us show you what you’re missing out on.
Diageo India has rolled out a brand new ad film for its #unfakeit campaign. The film that has been conceptualised by McCann is meant to capture the visual attractiveness and energy of Diageo’s live event Smirnoff experience.


Watch this to remind yourself what it feels like to just let your hair down. To forget about who’s watching and simply shake a leg. Even if you got two left feet. Because a real party is all about real people.

‘life is best, when stripped of rules and trying too hard’.
Smirnoff Experience Reveals Its New Brand Mantra #Unfakeit. Real fun begins, when you un-fake it.

Creative Agency: McCann Mumbai
Client: Diageo India
National Creative Director: Puneet Kapoor
Director: Julian Acosta
Media Planning: Mindshare

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