In the latest heartwarming advertising campaign by UNICEF, the problems of kids in Syria which will only increase due to winters is highlighted. The advertisement agency Saatchi and Saatchi have creatively shown that little kids have to make hard choices being in that situation.
It is not unknown that Syrian war has led many people stranded and children homeless. The winters are only aggravating this problem. Therefore the advertising agency called Saatchi and Saatchi, London, the UK has done a tremendous job in showing how a simple gesture of donating blankets could bring a big change in children’s lives in Syria.
Following are some of the things that are inherent in the UNICEF UK ad campaign
• Children are in Syria are living in the most vulnerable situation.
• Freezing weather is aggravating the problem.
• A little donation this Christmas could bring about a big change
The subtlety with which they have implied that people must donate blankets to spread warmth is a clear sign of creative advertising ideas implemented by Saatchi and Saatchi for UNICEF UK. The advertising campaign is successful in both showing the current situation in Syria and generating empathy amongst people in the other parts so that they can actively contribute towards it.
Advertising Agency: Saatchi and Saatchi, London, UK
Global Executive Creative Director / Pampers: Rob Burleigh
Art Directors / Copywriters: Gabriel Garcia, Felipe Sampaio
Planner: Polly Evelegh
Account Handlers: Paola Natellis, Sarah-cate Agnew, Henrietta Kerr
Producer: Anne O’neill
Production Company: Somesuch
Directors: Luke Seomore, Joseph Bull
Final Cut Editors: Darren Baldwin
Editor: Laura Harris
Producer: Luke Copeland
Executive Producer: Tim Nash
Post- Production: Edwin Metternich / Framestore
Colourist: Chris Anthony
Final Cut Audio / Sound Design: Patch Rowland
Sound Design / Audio Mix: Deborah Whitfield
Composers: Colin Smith, Silmon Elms
Music Producer: Cliff Wilson