Snapchat will offer metrics on app install ads
Snapchat is working with Tune — an app analytics company—to provide insights around the former’s recently launched app-install ads. The Venice, Calif.-based tech company makes the move as it looks to compete with more-established digital platforms for more of brands’ advertising dollars.
According to Adweek, offering metrics is a move by Snapchat to remain competitive with more established ad platforms like Facebook and Google. App install ads are big business with Facebook where it leads all other platforms and outlets, according to recent research from AppsFlyer.