Hope Super Push Up bra – The bra that brings right and left together!

Political opponents become literal bosom buddies in a new lingerie ad campaign.
Brazilian brand, Hope decided to bring the most unlikely world leaders together by painting their portraits on women’s breasts.
In one, George Bush and Hugo Chavez’s likenesses appear on a woman’s right and left breasts, respectively. President Ronald Reagan and Fidel Castro occupy another set in a different shot, while Margaret Thatcher and Che Guevara bump heads in a third ad.




Campaign: Hope Super Push Up – Right and Left Together
Brand: Hope Super Push Up
Advertising Agency: Giovanni+Draftfcb, Brazil
Executive Creative Directors: Joanna Monteiro, Max Geraldo
Copywriter / Art Director: Adriano Alarcon
Copywriter: Joanna Monteiro
Photographer: Rodrigo Ribeiro
Illustrator: Sattu
Art Buyer: Tina Castro, Daniel Gonçalves
Account Supervisors: Renata Velloso, Renata Batalha
Advertiser’s Supervisor: Sandra Chayo
Account Managers: Mauro Silveira, Marco Aymoré
Planner: Luciana Mussato
Image Retouch: Rodrigo Cortez

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