Melbourne Convention and Exhibition Centre (MCEC) and Ogilvy Melbourne have launched a new campaign for Meetings & Events Australia’s National Conference, using the creative platform of ‘Break Conventions’.
Ogilvy Melbourne engaged the help of renowned Melbourne street artists, RusKidd (of The Blender Studios) and Wonderlust (of Everfresh), to help define what it means to break conventions in the conference and events space and to encourage industry leaders to do the same.
Website: Break Conventions
Advertising Agency: Ogilvy & Mather, Melbourne, Australia
Creative Director: David Ponce De Leon
Art Directors: Karsten Jurkschat, Jesse Steinfort
Copywriter: Alex Little
Source Campaign Brief