Pepsi Light: Dumbbell

In order to advertise itself as a refreshing drink, the Pepsi Light introduced a new form of the bottle, which resembles a dumbbell. It was created by a Brazilian advertising agency AlmapBBDO. Packaging of several bottles made ​​in the form of rack of dumbbells, which are designed for gyms.

Pepsi Light dumbbell

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Partner: Marcello Serpa, Luiz Sanches
Co President Of The Board: Marcello Serpa
Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi, Renato Simoes
Creative Director: André Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil
Design Creative Director: Marcus Sulzbacher
Art Director: Ana Conrado, André Leotta
Copywriter: Felipe Cirino, Carol Nigro
CoCreative Director: Luciana Haguiara
Producer: Marcos De Souza
Account Director: Pedro Fragata
Midia: Isabela Albero

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