SPRS: Your child is what you eat

“You become what you eats.” Yes. True. But if you are an expectant mother than you need to be extra careful with your eating habits. An interesting campaign by Brazilian advertising agency Paim
‘Your baby is what you eat’ warns the mother-to-be women of dangers related to unhealthy diet that involves junk food. This ad campaign was commissioned by Brazil’s Pediatric Society of Rio Grande (SPRS).

Make right food choices during pregnancy




Advertising Agency: Paim, Porto Alegre, Brazil
Creative Director: Rodrigo Pinto
Art Directors: Vanessa Locks, José Pedro Bortolini, Matheus Mendes, Júlia Poloni
Copywriters: Marcio Blank, Cindy Schneider, Mariana Ferreira, Eduardo Pandolfo
Illustrator: Joel Nunes
Photographer: Raul Krebs
Lettering Design: Matheus Mendes
Digital Artist: Gariba
Production: Alex Souza

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