The pain lasts a lifetime, A powerful ad by CPCR

Leo Burnett Thailand has created two powerful ads for the Center for the Protection of Children’s Rights Foundation (CPCR) in Bangkok. The ads show a young boy and a girl being sexually abused with their traumatised elder (future) versions behind them. The objective was to highlight how the pain of child abuse lasts a lifetime.

Advertising Agency: Leo Burnett, Bangkok, Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Sanpathit Tavijaroen
Creative Director: Chanwit Nimcharoen
Copywriters: Chanwit Nimcharoen, Sorasak Songnapawuttikul
Art Directors: Jutarat Kongton, Sanpathit Tavijaroen, Sompat Trisadikun
Photographer: Chub Nokkaew
Account Manager: Nattanan Arriyavat
Production Company: Chubcheevit Studio
Producer: Sarawut Lertkittipaporn
Source: digitalsynopsis

Comments to The pain lasts a lifetime, A powerful ad by CPCR

  • I like the helpful information you provide in your articles.

    I will bookmark your weblog and check again here frequently.
    I’m quite sure I’ll learn many new stuff right here!
    Good luck for the next!

    Anonymous January 15, 2015 6:21 AM Reply

Leave a Comment

Your email address will not be published. Required fields are marked *

11 − seven =