Volkswagen gives shape to its philosophy

Volkswagen has a slogan that says ‘people first’, and that’s why they shaped their passengers along with their car in clay, the chosen medium for the first prototype when designing a car.

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Herve
Copywriter: Benoit Oulhen
Art Director: Sébastien Henras
Art Buyers: Anne-Catherine Periac, Marine Rolland
Account Team: Alban Callet, Stéphanie Leray, Pierre Schmitt, Delphine Rigaud
Planners: Sébastien Genty, Loïc Morando
Studio 3D: Mécanique Générale

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