A global campaign by Samsung: Voices of Life

Samsung is developing a new way to connect parents and preemies through the healing power of sound. “Voices of Life,” a Launching People initiative, enables a mother’s voice and heartbeat to be transmitted to a baby inside an incubator, which has been shown both to help parents bond with their babies and to enable babies to receive the maternal sounds they need for healthy brain development.

A baby starts to hear sounds in utero around 24 weeks, but for the 15 million premature babies born each year, the nurturing sound of the womb is lost. Research suggests that exposure to a mother’s voice and heartbeat can help a preemie’s brain develop and grow. Launching People, a global campaign by Samsung Electronics Co., Ltd., designed to help consumers unleash their potential and create meaningful change through the use of Samsung technology, initiated this pilot program. Through the “Voice of Life” app and Samsung speaker technology, a mother’s voice and heartbeat will be “wombified” for baby’s ears (a process which removes high frequencies not present in the womb), and then sent to the incubator at NICU.

Brand: Samsung
Campaign: Voice of Life
Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Mark Tutssel
Executive Creative Director: Dan Chodrow
Creative Director / Art Director: Brandon Cox
Creative Director / Copywriter: Debbie Mudd
Associate Creative Director / Art Director: Mikey Hester
Graphic Designer: Rob Schellenberg, Frances Macleod
Executive Producer: Matt Blitz
Producers: Keith Jamerson, Caitlin VanderKlok
Account: Ben Bartolomei, Lisa Bamber
Strategy: Wells Davis, Layla Revis
Production Company: Whitelist Collective
Directors: Bobby Moser, Ben Mullinkosson
Director of Photography: Brandon Kapelow
Executive Producer: Jared Anderson
Line Producer: Rich Salamone
Editorial House: Cut and Run
Editor: Ben McCambridge
Assistant Editor: Lee Bacak
Executive Producer: Amburr Faris
Post Production: MPC
Colorist: Kris Smale
App Production: Unit 9

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