Lenovo: ThinkPad and the Beatbox Torture Test

Boutique creative studio Versus teamed up with Erwin Penland for Lenovo’s newest spot that demonstrates the durability of the ThinkPad X1 Yoga.

The Making of ThinkPad Beatbox Torture Test

Credits:
Agency: Erwin Penland
Chief Creative Officer: Con Williamson
Executive Creative Director: John Cornette
Associate Creative Director: RG Lacandola
Art Director: Mikael Kriisa
Copywriter: Jimmy McDonald
Director of Content Production: Danny Miller
Managing Director: Karen Mawhinney
Account Director: Liz Bartges
Supervising Account Producer: Jillian Cornette

Client: Lenovo, Morrisville, NC
Client Contact: Quinn O’Brien, Priyanka Nayak, Suzanne Dlemos, Phillip Marchington

Production Company: Versus – New York, NY
Director: Juan Delcan
Creative Director: Justin Barnes
Executive Producer: Rob Meyers
Line Producer: Rob Mackler

Design/VFX/Editorial: Versus – New York, NY
Editor: Jason Yantz
Telecine: Vladamir Kucherov
Animation: Manny Palad, John Koltai, Ronn Lueng

Music/Licensed Music Tracks: *Rahzel Original Track
*Rahzel M. Brown (American Musician, Beatboxer, Rapper)

Audio Post Company: Plush ­– New York, NY
Mixer / Sound Design: Michael Levesque Jr.

Shoot Location: New York, NY


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