Volkswagen – Reduce Speed Dial

Can a child’s drawing make a parent a safer driver? See how Volkswagen installed a simple reminder of a loved one, that slowed drivers at the exact moment they thought of speeding.

One family had no recorded speed infringements after the installation of the personalised speed dial.
One family reduced their top speed by 19kmh from a max of 123km to a max of 104km.
Half of the drivers’ maximum speeds reduced after fitting their personalised speed dial.
Three out of the four drivers reduced their incidence of speeding in 100km zones by 50%.

Overall, all of the families reduced their speed in multiple driving situations.

Volkswagen – Reduce Speed Dial
More about the experiment
Filmed in Auckland, New Zealand
Directed by Luke Bouchier

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