Is Laundry Only A Woman’s Job? – #ShareTheLoad by Ariel

Is Laundry Only A Woman’s Job?
A new action-oriented movement idea for Ariel that aims to discuss a latent but simmering tension point in society:
Is laundry only a woman’s job? Wouldn’t it be great to build a society where husbands and wives share the load.
Because where there is equality there is true happiness.

We know every woman has two jobs – one at the office and one at home. She multitasks and handles both almost single handedly. It’s time to understand why. It’s time to get to the root of the issue. Is it our upbringing? Are we passing gender roles that haven’t evolved with the times? Watch this film and share your thoughts.

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Campaign: #ShareTheLoad
Client: P&G
Brand: Ariel
Creative agency: BBDO India
Director: Shimit Amin
Executive creative director and writer: Hemant Shringy
Creative director: Umma Saini
Planning: Rajat Mendhi, Manisha Sain
Account management: Rohit Chatterjee, Nilza D’Mello
Chief creative officer: Josy Paul
CEO: Ajai Jhala
Agency producer: KV Krishna
Production house: Red Ice
Producer: Gary Grewal, Vandana Singh, Richa Krishna Lal

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