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Cadbury Dairy Milk replacing its ‘Free the Joy’ slogan with ‘Taste like this feels’

Cadbury Dairy Milk replacing its ‘Free the Joy’ slogan with ‘Taste like this feels’

Cadbury Dairy Milk replacing its ‘Free the Joy’ slogan with ‘Taste like this feels’ Campaigns of the World®

Cadbury launches new ad campaign with new tag line – ‘Tastes like this feels’. The brand has utilized a raw footage of a bear in wilderness to promote its new message.

Critics claim this campaign to be on same lines with previous ad campaign of Coca-Cola ‘Taste the Feeling’ that was launched earlier this year.

Cadbury Dairy Milk makes you feel #TastesLikeThisFeels

Credits
Advertiser: Cadbury Dairy Milk
Agency: Fallon London
ECD: Nick Bell
CEO: Gareth Collins
Head of planning: Jason Knight
Group account director: Kirstin Ross Macleod
Account manager: Alex Berridge
Head of production: Jonathan Davis
Head of project management: Jamie Teale

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