Johnson & Johnson’s delightful ad captures the struggle parents face to put Babies to Sleep

Becoming parents of a little one is the most beautiful experience of your lifetime. But is it easy to become parents? Not at all. This ad campaign highlights one of the biggest challenges of parenthood – putting your baby to sleep. Every parent tends to formulate their own methods of putting their babies to sleep especially tailor-made for the little one.

Everyday Struggle of New Parents

● The beautiful campaign shows how the parents happily give up their sleep to make sure their little baby is sleeping well.
● It presents the creativity involved in raising a child.
● Every parent comes up with customized techniques to make their baby sleep.
● Life of every parent revolves around the needs and requirements of their babies.

How We Sleep

With the hashtag #HowWeSleep, it invites other interesting stories and struggles of new parents so that you know you are not alone here. The fascinating stories of parents around the world make one see beauty and love in everyday life.

This Ad Campaign is more than what we see in the video. It shows how parenting is also a process of letting go of your ego and give selfless love to another human. The “I” from their lives go away forever. It is a process of self-reflection and self-purification.
We must salute our own parents and the new parents for all their continuous efforts to make their children comfortable.

Brand : Johnson & Johnson
Product Group : Personal Care / Health & Wellness Products
Director – Benaifer Mallik, Rajiv Rajamani
Production House – Flirting Vision
Executive Producer – Kunal Dhabuwala
Producer – Anuj Mehta
Client – Johnson & Johnson
Product – Bedtime Range

Agency – BBDO, Mumbai
Chief Creative Officer – Josy Paul
Creative Director – Umma Saini
Account Management – Rajesh Sikroria, Rohan Solaina
Films Manager – KV Krishna

Cinematographer – K. U. Mohanan
Assistant Cinematographer – Deepak Menon
2nd Cameraman – Gargi Trivedi
Editor – Asif Ali Shaikh
Sound Design – Resul Pookutty

Husband – Arpit Varshney
Wife – Anupriya Goenka
Baby – Aayansh Khandelwal
Casting Directors – Tejas Girish Thakker & Gaurav Shah
Stylist – Shweta Grover
Make Up & Hair– Nalini Ferns

Assistant Director – Sameer Sippy
Gaffer – Prakash Shetty
Line Producer – Vikram Anand Singh
Associate Producer – Raghav Nagpal
Flirting Vision Team – Deepak Mahyavanshi, Abhishek Nair, Tanaji Kakade & Ravi Viras
Production Team – Yadav Shekhar, Rushikesh Pingulkar, Sonu Khanna
Post Production Supervisor – Abdul Sayeed Shaikh
Colorist – Swapnil Patole (Famous Studios)
CG – Rana Roy (Infinity Post)
Online – Vijay Reddy (Famous Studios)

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