Lexus “Amazing in Motion”

‘Swarm’ is the result of cutting edge technology combined with imagination and creativity.

Executed in collaboration with KMel robotics, and directed by Sam Brown, Swarm’ takes advanced quadrotor technology out of the testing laboratory and into the real world, to produce a dramatic and engaging story. These unique quadrotors were inspired by the design and material principles of Lexus and constructed to an incredible level of detail and precision. Advanced motion capture camera technology is then used to programme the complex movement paths of each quadrotor, resulting in the stunning movement patterns seen in the film.

‘Swarm’ is the second Amazing in Motion project from Lexus. Visit amazinginmotion.com to experience the full story behind ‘Swarm’ and to see the first Amazing in Motion project ‘Steps’.

Brand: lexus
Source: Lexus International, Youtube Channel

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