Safe. Fast. Convenient. Use payment card everyday.

Problem: consumers’ resistance in using the credit card as main payment method (they prefer cash).
Solution: The strategic conceptual platform: let’s use Credit card for your everyday good habits.

Credits:
Advertised brand: Lithuanian Bank Association
Advertising Agency: ADELL TAIVAS OGILVY, VILNIUS, LITHUANIA
Agency website: http://ADELL.LT
Creative Director: GALMANTAS SASNAUSKAS
Art Director: ALBERTO BERTON
Copywriter: MINDAUGAS JOUZAPAVICIOUS
Planner: ALBERTO BERTON
Additional credits: Director: MIKO IHO
Production Company: DANSU, VILNIUS
Producer: ERNESTAS JANKAUSKAS


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