Warsteiner – If you like it, fine by Leo Burnett

Warsteiner – If you like it, fine by Leo Burnett

Leo Burnett Argentina recently presented two commercials for their client Warsteiner.
They were both directed by Diego Nuñez Irigoyen and produced by Agosto.

In Argentina, Warsteiner differs from the light beers most consumers prefer but those who like it, really like it giving birth to the claim the brand has been working with for two years:
If you like it, fine.

To continue building on this concept, a two-phase experiment was conducted. The first consisted of uploading this video:

As expected, the piece led to a huge amount of controversy on social media. Integrating this, the brand launched a second video in which people’s negative comments were transformed into an interactive manifesto of the brand, underlining its values and concept: If you like it, fine.

Credits
Client: Sabmiller
Product: Warsteiner
Advertising Agency: Leo Burnett
Country: Argentina
Name: Horse
Executive Creative Directors: Matias Eusebi / Ammiel Fazzari
Creative Directors: Gustavo Botte / Lorenzo Tano D’Angelo / Benjamín Tornquist / Iván Zimmerman.
Audiovisual Production Manager: Federico Puricelli
Audiovisual Producer: Francisco Tanto Clément
Account Management: Julia Sanz
Account Executive: María Belén Derasmo
Producer: Agosto
Director: Diego N. Irigoyen
Executive Producer:/: Luli Kramer / Chula D’Amico
Post Production: Daocho
Sound: La pirada
Music Band: Circle of sound
Client: Felipe Molina / Cecilia Garcia Fernandez