Untraditional athletes in this new campaign from the sports wear brand, Hummel. Where they celebrate fights for human rights, instead of celebrating fights won in sports.
Credits
Brand: Hummel
Campaign: Fights That Matter
Industry: Fashion & Clothing
Media type: Print
Advertising Agency: Mindshare, Copenhagen, Denmark
Creative Director / Copywriter: Kenneth Kaadtmann
Art Directors: Sune Overby, Sebastian Østgaard
Copywriter: Anne Ingevold
Photographer: Atli Thor