National Geographic – Africa’s Deadliest | In the endless circle of life, death for some means life for others.

National Geographic Print Advertising campaign- In the endless circle of life, death for some means life for others.

Creative concept for Africa’s Deadliest TV show is to exemplify the face-to-face aspect of predator versus prey in a creative manner through the circle of life. Visually, we have personified the tension that exists between the two animals through dramatic art. Verbally, we have reinforced this through a consistent headline that sits across all communication.

Credits
Brand: National Geographic
Campaign: Africa’s Deadliest
Advertising Agency: Rocket Yard, Tallinn, Estonia
Art Director / CGI: Oussama Founi
Illustrator: Sattu
Account Manager: Ann Kelkej

This Print Advertising is about:
Estonia, Media, National Geographic, Rocket Yard