‘Logon Ka Kaam Hai Kehena’, a campaign by Parents of Fertility – Merck

Parents of Fertility, an awareness initiative by Merck- Logon Ka Kaam Hai Kehena.

#LogonKaKaamHaiKehena is a digital awareness campaign launched by WATConsult. This campaign places its key focus on urging the society to support and encourage couples that want to start a family and have chosen to get pregnant via IVF, instead of ostracizing them for opting “the unnatural way.”

Infertility is not a taboo, it is a common biological condition that has affected around 27.5 million people in India, their troubles being magnified by the social stigma, constant banter and the societal pressures surrounding infertility. Unlike the yesteryears, where medical technology was still finding its roots, the present time is medically equipped to help you deal with infertility, inching you closer to your dream of parenthood. For all those today seeking solutions to deal with infertility

– It is time for the society to stand by them,
– It is time to help them rise above the stigma.
– It is time that we tell them to block out the noise and do what’s best for themselves

Kyunki, #LogonKaKaamHaiKehena

The campaign calls out for support from everyone to put a stop to the social stigma attached to infertility. We invite everyone to “Block out the noise” by a simple action of putting on earphones and uploading an image on social media using the hashtag #LogonKaKaamHaiKehena. We aim to not only increase awareness about infertility and fertility care but also motivate couples to make independent decisions about their lives.

Team Credits:
Brand: Merck
Campaign: Logon Ka Kaam Hai Kehena
Client: Parents of Fertility
Agency: WATConsult

Creative & Client Servicing

Sahil Shah
Sabiha Khan
Sahil Siddhiqui
Daniel David
Rashida Pankhawalla
Zenia Menezes
Akansha Rawat
Candice Dsouza
Aaheda Alvi
Rohan More

Video:

Manu Bhadane
Esther Caszo
Vishal Bharve

This Ad is about:
WATConsult, Parents of Fertility, Merck, Awareness Campaign, Digital Campaigns