The National Lottery and Haircuts4Homeless community volunteer for a great cause!
#Haircuts4Homeless is the latest from Adam & Eve/DDB for the Camelot’s The National Lottery. It’s a TV spot that is a continuation of Camelot’s second instalment of their campaign ‘Amazing Starts Here’. As is evident from the name itself, Haircuts4Homeless focuses on the various good causes projects powered and funded by The National Lottery and its volunteers. This 60 second TV spot is about one such good cause where skilled hairdressers give more than just a haircut to the homeless so that they feel good about themselves. We feel that it also elevates a sense of pride and joy in the minds and hearts of the homeless community so that they can take on the world and other challenges with a new vigour and a sense of confidence.
Just to give you a background, the Haircuts4Homeless community group was conceived and put into action in 2014. It’s the brainchild of the expert hairdresser, Stewart Roberts who built this community of talented hairdressers to volunteer for giving more than a haircut (it’s a lifestyle and an attitude, we feel) to the community of homeless folks. Today, there are over 300 volunteers working hard as hairdressers around 45 places in the UK.
Credits-
Advertiser – Haircuts4Homeless
https://www.haircuts4homeless.com/
The National Lottery
https://www.national-lottery.co.uk/
Advertising Agency: Adam & Eve/DDB, UK
Group Executive Director: Ben Tollett
Chief Creative Officer: Richard Brim
Copywriter: Andy McAnaney
Art Director: Christian Sewell
Agency Producer: Rosie Grayson
Chief Strategy Officer: David Golding
Planning Director: Hannah MacKenzie
Managing Partner: Sam LeCoeur
Business Director: Sarah Kay
Account Director: Loella Collier
Account Manager: Ashley Lewis
Account Executive: Frankie Cuffaro
Media Agency: Vizeum
Production Company: Pulse
Executive Producer: Lucy Kelly
Producer: John Bannister
Director: Nicholas Jack-Davies
DOP: Jonas Mortensen
Editing Company: TenThree
Editor: Billy Mead
Post Production: MPC
Post Producer: Tamara Mennell
Colourist: Richard Fearon
Music Supervisor: Sync Licensing
Audio Post Production: 750
Sound Track Name / Composer: ‘Something For Nothing’ / Tom Hickox
Tags:
Film, United Kingdom, Gambling, The National Lottery, DDB, Haircuts 4 Homeless, Amazing Starts Here, Haircuts4Homeless, Digital, Awareness campaign
