Sense International (India) is making a difference to the deafblind by spreading Good Vibes
Sense International (India) is a Non-Profit Organisation that has launched an app by the name Good Vibes Project which is being praised for providing an effective two-way communication channel to the deaf and blind. It also became the centre of attraction at the “National Training for Adult Deafblind” event hosted in Ahmedabad.
Cheil’s in-house team is behind the idea and design of this Good Vibes app. If you ask us, this is a great example of how the blend of ingenuity and technology can be put to use for a great cause. We believe that the Good Vibes app will bring about a new surge of positivity amongst the deaf and blind urging them to look at the bright side of life and feel the good vibrations around. One can download and use the app for free on Google Play store.
But how does it really work?
We’ll put it across in simple words for you. So, the Good Vibes app interprets the ‘short tap’ and ‘long press’ as a ‘dot’ and a ‘dash’ respectively. As the person triggers the communication through the Good Vibes app via a tap or a long press, the AI helps these responses to form letters and words. These are further communicated as different sets of vibrations which can be easily decoded and understood by a trained deaf and blind individual. We really hope and wish that the app continues to make a difference to hundreds and thousands of lives with its good vibes.
Credits –
Advertiser: Sense International India
Advertiser website: http://www.senseintindia.org/
Campaign: Good Vibes Project
Campaign Website:
Advertising Agency: Cheil Worldwide, India
Group Creative Director: Vinod Sivan
Executive Creative Director: Vijay Simha Vellanki
Copywriter: Nishith Sidana
Designer: Kailash Chandra Bhatt
Developer: Rohit Kumar
Chief Creative Officer: Sagar Prabhakar Mahabaleshwarkar
Tags:
Cheil, Cheil worldwide, Digital, Technology, UI/UX, Mobile App, Google Play store, Good Vibes app, Sense International, Non-Profit Organisation, National Training for Adult Deafblind, Deafblindness
