Coca-Cola: Christmas Rules | Festive return of the iconic polar bears
With Christmas nearing day by day, the festive cheer is being celebrated by different brands in the form of holiday campaigns. One of the big names that put its festive foot forward is Coca-Cola. In the brand’s recent campaign called Christmas Rules, we witness the comeback of the iconic Coca-Cola polar bears.
The agency behind the creation of the campaign is David from Sao Paolo. Christmas Rules features a short video of the polar bears engaging in the traditional preparation for the Christmas eve. A special version of Philip Philip’s song titled Home acts as the soundtrack of the campaign. The version in Coca Cola’s advertisement has been sung by Luiza Caspary. The ad film promotes values like family and communal harmony via the means of an animated story. Coca Cola’s iconic polar bears bring their unique charm to the campaign while simultaneously encapsulating the brand’s identity.
We feel that Christmas Rules perfectly braces everyone for the festive season. Furthermore, it establishes a place for Coca-Cola in the Christmas celebrations.
Credits
Agency: David SP
Client: Coca-Cola Brazil
Managing director: Sylvia Panico
Creative VP: Rafael Donato
Creative Director: Edgard Gianesi
Copywriter: Lucas Silva, Lucas Vigliar, Fernanda Machado
Art Director: Fabio Natan, Thiago Ferreira, Christiano Vellutini
Producers David: Fabiano Beraldo, Fernanda Peixoto, Gustavo Viola
Editor: Leonardo Nichida
Account: Carolina Vieira, Stefane Rosa, Cacá Franklin, Fernanda Feldmann, Camila Coelho, Pedro Zetune
Head of Innovation: Toni Ferreira
Planning: Daniela Bombonato, Carolina Silva e Bruno Gomiero
Social media: Lucas Patrício
Media: Márcia Mendonça, Camila Fiuza, Diego Rolim, Leila Pereira e Manuela Cintra
Producer Company: Vetor Zero
Director: Alton
Executive producers: Alberto Lopes e Sergio Salles
Editors: Eduardo Silva e Ricardo Vaz
Account: Fernanda Germek e Marcia Guimarães
Producer: Eduardo Silva e Ricardo Vaz
Sound Production: Jamute
Producers: James Pinto e Leck Gomes
Voice: Luiza Caspary
Clients Approval: Selman Careaga, Beatriz Bottesi, Keila Marconi, Augusto Veríssimo, Flavio Reghini e Poliana Tonelli
Tags:
Coca-Cola, Vetor Zero, David SP, Coca-Cola, Brazil, Christmas Rules, Christmas Campaigns, Christmas Ads, Coca-Cola Ads, Coca- Cola Campaigns, Philip Philips, Polar Bears, São Paulo, David The Agency, Non-alcoholic Drinks, 3D
