airBaltic – Let’s Be Together This Christmas | The Tale of Love and Paper Planes

The holidays are a time when love takes centre stage and unites families in the name of festivities and cheer. However, life often takes people apart, literally as well as metaphorically. To be away from your near and dear ones during the holiday season can feel like a form of melancholy that doesn’t fit traditional explanations. A recent campaign called Let’s Be Together This Christmas by airBaltic addresses this fact, and shares an intimate story of love and togetherness in the brief timespan of 2 minutes.

The ideation, as well as the creation of airBaltic’s recent digital campaign, is accredited to the DDB Agency Network. The short story revolves around paper planes that act as little nuances to a love story that has grown through several years. In fact, the highest beat of the film comes in a moment composed of a paper plane made out of an airBaltic flight ticket.

Simply put, this heartfelt campaign nails the holiday spirit in a mellow yet impactful fashion. We feel that airBaltic’s attempt at capturing the essence of familial will encourage many customers to fly to their loved ones for Christmas.

Credits-
Brand: airBaltic
Campaign: Let’s Be Together This Christmas
Advertising Agency: DDB Latvia, Latvia
Creative Director: Vairis Strazds
Account Director: Didzis Paeglis
Senior Account Manager: Ance Jēkabsone
Creative: Sintija Popena
Designer: Pēteris Līdaka
Film Director: Jānis Nords
DoP: Jurģis Kmins
Producer: Augustinas Katilius
Production Agency: Nonsense.tv

Tags:
Christmas Campaigns, Christmas Ads 2018, DDB Campaigns, Travel, Fashion, Festival, Digital