Tinder – live the #SwipeLife because #AdultingCanWait!
Adulting Can Wait is about the experiences that happen along the journey through the crucial formative years on the inevitable path of growing up, because we believe the journey is as important as the destination. Tinder celebrates the unexpected surprises at every corner of this journey – the craziness we will be nostalgic about sooner than we think, the relationships that will leave us better than they found us, the adventures that will make us challenge our own limits, and the people who will leave an indelible mark on our lives.
Credits-
Brand: Tinder
Category: Dating app
Campaign: Adulting Can Wait
Agency: J Walter Thompson (JWT)
Managing partner: Joy Chauhan
NCD: Sambit Mohanty
National planning director: Pinaki Bhattacharya
Creative team: Sayantan Choudhury (ECD), Sumonto Ghosh and Sheetal Raghav
Planning: Shweta Khosla (VP), Sulagna Chanda
Account management: Naman Joshi, Shantanu Singh, Mukund Raina
Agency films producer: Mandeep Singh
Production house: Small Fry Productions
Director: Rajneesh Ghai ‘Razy’
Executive producer: Ryan Suares, Varun Mohta and Girish Kant Singh
Music director: Mikey McCleary
Singer: Anjali Sivaraman