6 Best marketing strategies to boost your business in 2019

Marketing strategies are important for businesses to plan out the next phase of growth, targets, customer acquisition, market share and other such parameters. Let’s look at the Best marketing strategies to grow your business this 2019.

Inbound marketing strategy

Inbound marketing is focused on the quality of content and how it adds value to your customers. And going forward, more focus will be placed (in fact is being placed) on personalized content creation, nothing else.

Inbound marketing helps you to direct the attention of your audience towards your offerings on the basis of your value proposition communicated. It’s not about a great advertisement meant to penetrate in their thought processes which may or may not lead to a conversion. In fact, the chances of not getting converted are much higher and the costs involved are way steeper. Inbound marketing focuses on a long-term growth strategy that helps your brand or company to sustain in the long run without spending too much and without annoying customers with irrelevant ads.

As per HubSpot’s State of Inbound market research paper last year, 55% of marketers opine that content creation like in the form of blogs is one of their top marketing strategies. This fact will continue to hold true in 2019 as more and more entrepreneurs, companies, and brands commit to making creation of regular good quality content as an important part of their inbound marketing strategies.

Video marketing strategy

For years marketers have been speaking in an increasingly verbose manner about the future of video communication. And it was imminent with the ever-increasing popularity of internet and gadgets that could stream HD videos. Today a large part of the populace spends significant time in the day surfing and watching videos. It made sense then and makes even more now for businesses to find and craft innovative video marketing strategies to lure audiences to buy their products or inspire them to be associated with the brand. Video marketing as a strategy is definitely here to stay and evolve and grow exponentially in 2019. There are so many case studies to prove that video content is preferred more than other content forms because it has more ability to keep the audience engaged over a period of time. Over 60% of people are more prone to purchase a product on the internet after watching a video. But even here, you cannot benefit if the content is of poor quality. Content remains the king, be it any medium. Social media has become a major source for users to watch videos. For example, users spend millions of hours watching video content on Facebook alone.

Growth Hacking

Well, yes it’s a recognized marketing strategy and no some digital voodoo. Everyone who is updated about the digital marketing landscape knows how valuable growth hacking is. And if you are not aware of it then no worries. We’ve got you covered!

Basically, in growth hacking, whatever strategy you craft and plan to execute or whichever plugins you install must be fuelled by a strong motive to grow. So, here traditional practices are often not entertained.

Growth marketers or hackers treat the digital arena as their battleground. So they are ready to go all in and beat the competition at its own game and are bold enough to take whatever risks and monetary liabilities. Their armament – data. Their ride – creativity.
Growth hacking involves small tactics termed as ‘hacks’ that businesses can use to boost demand and development. Often this category of marketing strategy is criticized for unfair marketing practices because of which it couldn’t make it into the final strategy documents of business. However, the market is now changing. Businesses are able to see the results growth hacking can bring and it has a fair chance of making it to the mainstream communication arena this year.

Chatbot Marketing

As the name suggests, chatbot marketing is about advanced bots that can make meaningful conversations with consumers to help them navigate through the website or make a relevant purchase or get the required information or all of these and more!

People cannot ignore the value chatbots can bring to their business anymore. Even if it is relatively a new entrant in the digital marketing arena, it has a huge potential to drive the customer acquisition and satisfaction rate of businesses.

Social media marketing

When it comes to social media, the most important thing about it is that it gives you an opportunity, a window to see and know your customers as well as your competitors’ moves from any part of the world. And know all of it well!

To make social media marketing strategy a success for your business, you need to first get your data right. Because it’s the data that will be consumed and shared over the social media and therefore it better be good. No, it better be damn better!

Also, you need to know your market, who’s your TG? As well as what are your competitors doing? What is it that makes them a favourite and how can you take their place and exceed and set a new benchmark? The answers will become your knowledge to get an edge over the competition and improve your social media marketing strategies by making well-advanced and well-informed decisions.

Online reputation management

What sustains a business? Its reputation. What sustains the reputation of a business? Regular online monitoring of conversations around the brand or business.

It’s very important to track relevant conversations happening around your business online. It’s a crucial part of any successful marketing strategy. You can use social tools which you can easily search and get online to help you get regularly notified about conversations around your business. These tools automatically monitor and keep you informed by tracking certain keywords across social media platforms and the internet, connecting with relevant influencers and so on. Just imagine how much could you benefit by providing quick solutions to dissatisfied valuable consumers commenting on social media, learning about new relevant customer base, some event happening where you can showcase your product and so on.

Online reputation management is helping businesses to maintain their goodwill and become a favourite of their consumers by attending to disputes faster than ever. It involves entering a discussion that is linked to the business to provide a quick relevant solution or leave a note of gratitude to the valuable customer. Which customer won’t like to get pampered and being attended to as instantly as possible?

More importantly, it helps to understand the underlying sentiments of your customers and users. The business who understands the emotions of its customers is able to provide a better service.

Conclusion:

2019 is definitely going to be a year full of new digital marketing gimmicks, strategies, technological innovation and videos! As businesses battle continuously to rise to the top position in the search engine results page of Google and grab each other’s market share, it’s important to keep looking for the newest trends in the market for constant progress. May the digital force be with you!

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