Everything starts in a Moleskine
Moleskine mission is to connect to a younger generation of graphic artists. To achieve these goals they created Outdoor campaign #EveryThingStartsInAMoleskine. 13 Mexican and international artists, many of them who were in Mexico for the Alliance Graphique Internationale (AGI) Open Mx participated in the campaign by creating street art in some of the most trendy neighbourhoods in Mexico City.
They share their creative process in their social media accounts and the exact location of their pieces so their followers could enjoy them. A couple of weeks later a stencil with the outline of a Moleskine notebook and the hashtag #EveryThingStartsInAMoleskine was added to the piece.
In our social profiles, we invite other artists to upload sketches in their Moleskine so one of our artists selected one for Moleskine products and a wall in the neighborhood so they can paint a street art for the campaign.
About Moleskine:
The brand was created in 1997, bringing back to life the legendary notebook used by artists and thinkers over the past two centuries, such as Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin.
Today, Moleskine identifies a vast family of paper objects, smart notebooks and apps, bags, books, travel and digital device accessories and writing tools. Moleskine objects, both analog and digital, connect the owner to a heritage in art, literature and cultural and geographical exploration. They form an ecosystem of tools and services that provide for and connect the visionaries of the past with the makers of the future.
Credits
Campaign: #everythingstartsinamoleskine
Brand: Moleskine
Agency: Montalvo
Country: Mexico
General Director and Copywriter: Pepe Montalvo
Creative VP and Copywriter: Agustin Velez
GCD, Copywriter and Art Direction: Sergio Infante
Accounts VP: Romina Levi
Account Supervisor: Iván Rubira
Brand Manager: Montserrat Lozano
Brand Director: Gerardo Guerrero
Tags:
Cannes Lions International Creativity Festival, Montalvo, #everythingstartsinamoleskine, Everything starts in a Moleskine, Street Art, Mexico, Smart Notebooks, Artists, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads, Alliance Graphique Internationale, Outdoor campaign
