Volkswagen: Blood Alcohol Content, People do the dumbest things when they are drunk
Volkswagen Argentina wanted to address those who think driving after a few drinks isn´t such a bad idea, but they didn´t want to do the typical campaign that displays dramatic situations. One of the most dangerous effects that alcohol causes is the decrease of inhibition and the increase in confidence. We decided to show just that but with a humorous twist. We showed the blood alcohol content on people who do the dumbest things, so they don´t the dumbest of them all: drinking and driving.
People do the dumbest things when they are drunk.
Each ad relates the Blood Alcohol Content with different acts of stupidity, showing that is definitely not a good idea to drink and drive.
Credits
Advertised brand: Volkswagen
Advert title: Blood Alcohol Content (Beer – Tequila – Vodka)
Advertising Agency: DDB, Buenos Aires, Argentina
Executive Creative Director: Adrián Piattoni – Facundo Varela
Creative Director: Juan Mesz – Fernando Zagales
Art Director: Matias Irigoytia
Copywriter: Nicolás Cortese
Additional credits:
Retouch: Dante Rodriguez
Head of Production: Norberto Bodello (300 Dpi)
Advertiser Supervisor: Ralph Beckmann (Volkswagen)
Producer: Dante Rodriguez (300 Dpi)
Group Account Director: Pablo Grignani (DDB Argentina)
Account Director: Catalina Aumann (DDB Argentina)
Production Company: 300 Dpi, Buenos Aires
Tags:
Don’t Drink and drive, Alcohol, Blood Alcohol Content, Beer, Tequila, Vodka, Drinking and driving, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Awareness campaign, Digital
