#SportTheUnexpected campaign by Reebok featuring Cardi B Stars
Cardi B stars in “Nails,” an enthralling moment of acrylic prowess for Reebok as part of the campaign #SportTheUnexpected. Agency Venables Bell & Partners teamed with Cut+Run’s editor Ben Campbell and Biscuit director Andrea Nilsson to create this eye-popping celebration of the stylin’ collaboration between the performer and brand.
The artist has been nothing short of a trailblazer since her debut album Invasion of Privacy released in 2017. Her musical accolades include the woman with the most simultaneous Hot 100 entries, while her resume and influence go well beyond the music. In other words, she nails it.
Reebok x Cardi B | Nails | Commercial 2019 | #SportTheUnexpected
Shop Club C Shoes: https://www.reebok.com/us/club_c
Client: Reebok
Title: Sport the Unexpected
Agency: Venables Bell & Partners
Chairman: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Byron Del Rosario
Art Director: Victor Roa
Copywriter: Sam Bauer
Director Of Integrated Production: Hilary Coate
Producer: Melanie Fedunok
Production Assistant: Mandy Tripp
Account Director: Kristin Obi
Account Supervisor: Jessica Zou
Account Manager: Patrice Boswell
Business Affairs Manager: Sametta Gbilia
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Director of Photography: Alexis Zabe
Partner/Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Grace Bodie
Head of Production: Mercedes Allen-Sarria, Rachel Glaub
Production Designer: Alexis Ross
Editorial Company: Cut+Run
Editor: Ben Campbell
Assistant: Ramon DeSouza
Producer: Jess Manning
Executive Producer: Deanne Mehling
VFX: The Mill
Creative Director: Phil Crowe, John Leonti, Wes
Executive Producer: Anastasia Von Rahl
Producer: Katie Buckley, James Beck, Melanie Roy
Production Coord: Sean Tomek
2D Lead: Martin Karlsson
3D Lead: Jason Mortimer, Jorge Montiel
Colorist: Greg Reese
Color Producer: Liza Kerlin
Sound Design/Mix/Music: Barking Owl
Track: Original ‘Nails Did’
Composer: Jacob Plasse
Mixers: Mike Franklin, AJ Murillo
Tags:
#SportTheUnexpected, TV, Sport, Biscuit Filmworks, Cut+Run, Barking Owl, Reebok Sport the Unexpected, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, Cardi B Stars
