Burger King recently trolled its competitor McDonald’s with a clever ad outside BK Resturant

A few days ago, Burger King Belgium was surprised to discover that McDonald’s Belgium was installing an outdoor advertising panel right next to its new restaurant in Brussels asking customers if they preferred to be “served by a King or served as a King”

A great opportunity for the King of WHOPPER® to meet his historical competitor, through a giant panel on the front of his new restaurant: “Why try to roast when you can’t even flame grill?”
By playing on the double meaning of the word “roast”, Burger King Belgium reminds McDonald’s Belgium that it’s never a good idea to rib the king of the flame…

Credits
Brand: Burger King
Campaign: Don’t Play With Fire
Advertising Agency: Buzzman, Belgium
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Tristan Daltroff, Louis Audard
Copywriter: Clément Scherrer
Account Director: Xavier Devaux-Landragin
Account Executive: Quentin Seguret
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Rights Management: Dee Perryman
Head of Production: Vanessa Barbel
Producer: May Pham
Photographer: Sarah Bastin

Tags:
Outdoor, Belgium, Food, Burger King, Buzzman, McDonald’s, Outdoor Trolling, Brand Trolling, Buzzman Paris, Clever Ads