WildAid & Change Vietnam: Be Their Bodhisattva
In celebration of the Lunar New Year, WildAid, CHANGE and Dinosaur Agency along with several prominent Buddhist temples are urging Vietnamese citizens to make an auspicious start by protecting rhinos, pangolins, and elephants in a new campaign called, “Be Their Bodhisattva,” or, be their saviour.
Every year, over 1,000 rhinos, 33,000 elephants, and 100,000 pangolins are poached for their horns, tusks, scales, and meat due to unfounded rumours. Such practices have been sanctioned by these invaluable species to the brink of extinction.
Following the spirit of Life Release Day and Righteousness during the Lunar New Year, when most Vietnamese people would sincerely look up to and pray Buddha for protection and a peaceful life, we want to give these endangered animals a chance to do the same.
#BeTheirBodhisattva
Credits
Brand: WildAid & Change Vietnam
Campaign: Be Their Bodhisattva
Advertising Agency:Dinosaur, Vietnam
Chief Creative Officer:Sumesh Peringeth
Creative Director:Trong Nguyen
Copywriter:Thanh Ngo, Trang Ha
Junior Copywriter:Quynh Tran
Art Director:Ly Sei
Agency Producer:Adrian Nguyen
Account Director:Brandy Vu
Account Manager:Lam Nguyen
Account Supervisor:Tri Tran
Designer:Chi Vo
Junior Designer:Quyen Tu, Thai Le
Animator:Nguyen Tran, Quoc Le
Design and Fabrication:Linh Phan – Cinemagic Studio
Tags:
PR, design, Outdoor, media, Public Interest, NGO, Dinosaur, Vietnam, WildAid x, Change Vietnam, TV Spot, Digital, Tv Ads, Awareness Campaigns
