Samsung – The Frame: Where’s the art?

In the ad, promoting Samsung’s QLED technology for its TVs, we see frames in famous museums and galleries suddenly going empty, causing consternation among staff, visitors and forensic experts trying to get tot the bottom of it all. Eventually it’s revealed that the cause is man looking at the artworks on his Samsung TV screen, which displays art in “stunning detail” when the TV is off.

The spot was created by Adam&Eve/DDB, and directed by Gary Freedman via Independent Films. It’s running globally, online.

Credits
Brand: Samsung
Campaign: The Frame: Where’s the art?
Agency/ Client- Adam&EveDDB
Executive Creative Director- Nat Potter
Creatives- Brad Wolfe & Daniel Bailey
Agency Producer- Jess Middleton
Production Company- Independent films
Director- Gary Freedman
Producer- Chris McBride
Executive Producer- Jani Guest
Director of Photography- Franz Lustig
Service Production-Radioaktive film
Service Producer- Kate Galytska