OTB Foundation: The Brave Need Your Help!

In the battle against COVID-19, OTB Foundation has exemplified what it means to be brave. Even before the coronavirus crisis, the NGO’s social impact has been evident. Particularly, OTB Foundation has been tackling various social-environmental issues on the global front. It has been working on areas like social inequality and sustainable development. Most recently, it softened the blow for several lesser-known hospitals in Italy. To aid relief, it provided hospitals with healthcare tech, protective masks, sanitisers, etc.

Along the same lines, the NGO recently launched a digital fundraising campaign. Publicis Italy, an advertising agency, crafted a marketing film for the same. Therein, it demonstrated the contagious nature of brave acts in an innovative manner. Moreover, it displayed how kindness saves the world from crumbling upon itself. Finally, the ad film ended with a call-to-action requesting donations from the public.

At its core, OTB’s fundraising campaign cares about the public interest. Thus, we encourage you to help fund their efforts if you can.

Credits
Advertiser: OTB Foundation
Website: http://www.otbfoundation.org/
Advertising Agency: Publicis Italy
Global CCO Publicis WW: Bruno Bertelli
CCO Publicis Italy: Cristiana Boccassini
Global Creative Director: Mihnea Gheorghiu
Creative Director and Head of Art: Costanza Rossi
Associate Creative Director: Andrea Sarcullo
Senior Copywriter: Ruxandra Drilea
Digital Account Director: Ilaria Castiglioni
Head of TV Production: Francesca Zazzera
TV Producer: Antonella Capella
Junior TV Producer: Martina Mozzillo