Hindustan Times: First Voice. Last word.

The HT Media Group has re-launched its flagship brand Hindustan Times in an all-new digital-first avatar – First Voice. Last word.

Speaking on the campaign, Soumitra Karnik, Chief Creative Officer, Dentsu Impact said, “The new generation of news seekers is seeking absolute truth in the news they consume. They are tired of sensationalism; they are asking hard questions about the current state of journalism and they are expressing themselves freely and fearlessly across all platforms.”

“It is this relentless quest for the truth that we have tried to bring to life through a hard-hitting and thought-provoking narrative, voiced by the young and impactful social commentator, Aranya Johar – a representative for the responsible and aware millennial,” he added.

Taking about the relaunch efforts, Rajan Bhalla, Group CMO, HT Media Ltd said, “This refreshed product fits the fast-paced, knowledge-seeking needs of the millennials without alienating the older generation who are also fast adapting to the new ways of news consumption. We are extremely excited about this new offering and are certain that this raises the bar for the news industry in our country.”

Credits
Client: Hindustan Times
MD and CEO HT Media Ltd – Praveen Someshwar
Group CMO HT Media Ltd – Rajan Bhalla
Vice President, HT Marketing- Aparna Bhawal
HT Marketing Team- Charu Chawla, Brinda Kumar
Creative Agency: Dentsu Impact
President: Amit Wadhwa
Chief creative officer: Soumitra Karnik
Creative Team- Ankur Garg, Debanjan Basak, Devansh Chaudhary, Mayank Patel, Bharat Chatwal
Account Management- Hindol Purkayastha, Sunil Singh, Udisha Priyadarshini, Palak Mehrotra, Ricky Kalra, Ekta Mehta
Planning- Krittika Chakraborty
Films- Dawa Lama
Production House – Snowball Studios
Director- Rachit Mehta
Producer – Shams Lalji

This campaign is about:
Newspaper, Awareness, News, Journalism, Digital News