Blackboard Community: Black lives don’t matter

When George Floyd’s life was taken in early 2020, the brutal act reignited anger that’s been bubbling for years. Black lives have been at risk in the US long after slavery got banned. But this issue extends beyond police brutality. Racism exists in the corporate world, more so in advertising. It’s in the form of exclusion. The lack of diversity in ad agencies results in the misrepresentation of the Black community in media and ads. The most recent example is an ad in SA for a hair product. The ad showed black hair with the headline “Frizzy & Dull hair”. And next to it, blonde hair with the headline: “Normal hair”. The Blackboard ad is a response to it. And a reminder of why the #BlackLivesMatter movement exists.

Credits
Client: blackboardcommunity.co.za
Agency: King James

This campaign is about:
Print Campaign, Social Campaign, inequality, Black lives don’t matter