Welcome to Najd, the place where stories begin.

Print ad to announce the opening of najd, the newest member of the souq waqif boutique hotels (a luxury 7 stars hotels collection based in doha’s most traditional marketplace: souq waqif).
etymological note: “najd” in arabic is “the place where people gather” (a kind of “oasis”) sharing goods and their stories as well.

Credits:
Advertised brand: souq waqif boutique hotels
Advert title(s): “door”
Campaign: “welcome to najd, the place where stories begin.”
Advertising agency: team/y&r, doha, qatar
Agency website: www.yrmena.com
Art director: alberto berton
Copywriter: alberto berton, daniello habis
Photographer: manoj mundapat
Additional credits: postproduction/retouching: daha madhavan
Published: may, 2015