Blockbuster Pizza Box

To generate buzz for their ‘double pizza’ promotion, Pizza Hut Hong Kong and Ogilvy & Mather created a special pizza box that turns your smartphone into a movie projector.

Ogilvy & Mather HK – Blockbuster Pizza Box

The pizza box also has a QR code printed on it. When scanned, users get access to a list of free movies they can watch on their pizza projector. Check out the pizza box movie projector in action below.