To promote equality in doing household chores, P&G launches Come Clean to Close the Chore Gap campaign

A recent study conducted by Procter and gamble showed that one person still does 65% of the household chores. Dawn and Swiffer, P&G’s homecare brands, are coming together with Come Clean to Close the Chore Gap campaign to promote equality in doing household chores where they will air a spot on CBS’s Superbowl pregame show inviting some families to close the chore gap.

This campaign is believed to promote equality among the many American households which are only looked after by one person. The idea is to talk more openly about the household chore gap so that every person will close the gap.
 

Who we are at home determines who we will be in the world, so when we create more equality at home, we create more equality in the world.