Field Feature by The New York Times | Transparency In Journalism Redefined

Consistent, high-quality reporting has made The New York Times a revered publication. Its viewership expects to see nothing but thoroughly researched, masterfully written columns. In other words, readers of The New York Times always want the full story. But, there is only so much that a journalist can put in a feature. Documented research spanning several months cannot fit into a 2000-word piece. Interestingly though, The New York Times has discovered a middle-ground titled Field Feature. It gives readers access to raw, authentic material collected for every published article.

More precisely, Field Feature gives readers a sneak-peek into the journalistic process itself. They can now see what material doesn’t make it to the final edit and understand why. The same also breeds transparency; a plummeting metric in today’s day-and-age.

All in all, Field Feature seems like a powerful addition to the NY Times reading experience. We’re excited to see if it becomes an element that other publications also adopt.

Award
2020 Young Ones Student Awards: Bronze

Credits
Advertising School: Berghs School of Communication / Stockholm
Client: The New York Times
Campaign: Field Feature
Art Director: Emma Svartholm
Writer: Josephiné Bergh