Terre des hommes: It’s time to change perspective | #AStatueForTheGirls
On International Women’s Day – 8 March – Terre des Hommes presents in Italy the first mini outdoor campaign #AStatueForTheGirls that invites citizens to look at the monuments in their cities from a different point of view: the female one, relaunching a petition to build a statue dedicated to girls who have been victims of violence.
Just look around: in Milan, as in most of Italy, almost every statue is dedicated to a male figure. And yet, history is full of women who deserve their monument. Terre des Hommes brings out a new perspective, literally: 3 installations, three special billboards placed in 3 squares in Milan that allow the viewer – thanks to perspective – to visually “replace” the current status with a female alternative.
Credits
Advertiser: Terre des hommes
Campaign: #AStatueForTheGirls
Advertising Agency: ACNE, Milan, Italy
