City of Chicago – Boards of Change

Boards of Change campaign by City of Chicago. Taking America’s voice from the streets to the polls

Boards of Change brought America’s disenfranchised voices from the streets to the polls. Plywood boards that barricaded storefronts during the Black Lives Matter protests, filled with messages of unity and justice, were turned into voting booths. They inspired residents in dozens of Chicago’s low-turnout neighbourhoods to create systemic change through the power of their vote and enabled them to register. Amplified by outdoor, social media, and national PR, Boards of Change empowered Black Americans to know their vote counts and helped Chicago attain a record number of registrations and voters.
#BoardsOfChange

Credits
Client: City of Chicago
Campaign: Boards of Change
Agency: FCB Chicago
Client: City of Chicago, USA
Production Company: Lord + Thomas, Flo Creative
Music & Sound Production: JSM Music
Experience Design: Absolute Production Services
Video Production Company: Stoptime Live