GreenPeace: Los Santos +3ºc | The climate crisis in the gaming universe
Greenpeace together with VMLY&R launches the game Los Santos +3ºc, an intervention of the servers of the famous game GTA, which takes the effects of the climate crisis to the biggest city of the metaverse. The idea is to impact people to pressure state governments to declare climate.
An intervention of the servers of the well-known recreation GTA, which takes the results of the local weather disaster to the most important metropolis of the metaverse.
To warn towards the dangers of the worsening local weather disaster and lift consciousness all through the world about its urgency and measures adaptation in cities, Greenpeace Brazil took the actual impacts of the environmental disaster into the metaverse. The modded map will probably be obtainable to customers between February twenty-second and twenty-fifth on the Kings Roleplay server and can convey environmental, social and financial modifications, in addition to unique missions with a socio-environmental focus. To strain state governors to declare a local weather emergency, the viewers can enter a hotsite that gathers details about the environmental disaster and their customers are unable to donate to the trigger and signal the group’s new petition.
Los Santos +3ºC, probably the most well-known metropolis within the gaming universe, and its residents will endure the results of maximum occasions, equivalent to flooded areas, dry reservoirs, air air pollution and a drastic lower in fauna and flora. As well as, characters will probably be required to put on masks, will tire sooner, and may have distinctive missions equivalent to rescuing local weather refugees and transporting clear water.
Credits
Advertising Agency: VMLY&R, São Paulo, Brazil
Client: Greenpeace
Campaign: Los Santos +3ºc
Tags: Climate activist group, Awareness Campaign, Grand Theft Auto, Santa Monica, Climate Change
