UNAIDS: Unbox Me | #SeeMeAsIAm

In the lead up to the International Transgender Day of Visibility on March 31st, UNAIDS has launched an initiative to raise awareness regarding the rights of transgender children. All children love to create hidden places where they can hide their precious trinkets or prized possessions safely and securely. These hidden objects can reveal a lot about the child – who they are, what they like, and their dreams. For some transgender children, this act of hiding treasures becomes a way of hiding their identity from disapproving eyes. ‘Unbox Me’ is an effort to symbolically unbox their secret to the world and open the conversation for so many transgender children out there, not just in India but everywhere.

This is part of a year-long collaboration with FCB India and the #SeeMeAsIAm campaign. Transgender people around the world are often marginalized and experience discrimination and violence. As a result, transgender people are at a heightened risk of HIV – up to 13% higher than the global population. In addition, up to 24 countries criminalize or prosecute transgender people. ‘Unbox Me’ is about countering such stigma and discrimination.

Credits
Advertising Agency: FCB USA & India
Campaign: #SeeMeAsIAm | Unbox Me
Tags: Gender diversity, LGBTIQ, #SeeMeAsIAm, Awareness campaign, Gender stereotypes, human rights campaign, Public Interest