Sea Shepherd: Catch Of The Day 2050

Sea Shepherd: Want to know what’s on your plate in 2050? Catch Of The Day 2050

If we don’t stop overfishing, our oceans will soon carry more marine debris than actual fish, such as fishing nets.

To promote immediate action to save the ocean, Sea Shepherd and Ogilvy Social.Lab created the unique campaign “Catch Of The Day 2050” – displaying seafood created by fishing nets found in the North Sea.

Sea Shepherd is an international, non-profit marine conservation organization that engages in direct action campaigns to defend wildlife, and conserve and protect the world’s oceans from illegal exploitation and environmental destruction.

Credits
Brand: Sea Shepherd
Campaign: Catch Of The Day 2050 | #CatchOfTheDay2050
Advertising Agency: Ogilvy Social.Lab Amsterdam
Film Company: Bbkk
Photography: Chuck Studios