Real Soaps | Dove decided to pay homage to real skin through its iconic bar soap
September 22, 2022
Real Soaps campaign by Dove stood out for its creative strategy of representing real beauty and women
80% of women are unhappy with what they see in the mirror and try to hide parts of their skin such as freckles, wrinkles and stretch marks. At Dove, they made a tribute to the skin through the iconic soap bar that we always see as smooth and perfect, this time revealing those factory details such as cracks and slits that, just like the marks on the skin, make part of real beauty. #RealSoaps
Credits
Campaign: #RealSoaps
Brand: Dove
Advertising Agency: MullenLowe SSP3, Bogota, Colombia
Film Director: Alejandro Ranchez
Photographer: Francisco Giraldo
