ACKO’s Tailor Test Campaign: Measuring More Than Just Your Fit

ACKO Tailor Test, Campaigns of the world, Health Campaign

ACKO’s ‘Tailor Test’ Campaign takes a clever and unexpected twist this World Heart Day. By partnering with everyday tailors, ACKO draws attention to a powerful, yet often overlooked, indicator of heart health — the waist-to-hip ratio (WHR). Through lighthearted conversations and surprising revelations, the campaign encourages people to treat health as seriously as their measurements. If your WHR is above 0.85 (for women) or 0.90 (for men), it’s more than a tailoring issue — it’s time to book that health check-up.
With this campaign, ACKO turns a tape measure into a wake-up call — reminding us all that early awareness saves lives.

Credits: ACKO

This campaign is about:
World Heart Day, Acko, Heart Health, Leo India, Health Awareness, Acko Tailor Test.