Samsung Launches “SmartThings Meets AI Home” Campaign to Redefine Connected Living
Samsung Electronics has unveiled its latest global campaign, “SmartThings Meets AI Home,” highlighting how artificial intelligence can seamlessly integrate with smart living.
The campaign emphasizes Samsung’s vision of a future where homes are not just connected but also intuitive, adaptive, and designed to give people more time for what truly matters.
The Future of Smart Living with Samsung AI Home
At the heart of the campaign lies SmartThings, Samsung’s global connected living platform that allows users to control all their smart home devices in one place. When combined with AI Home, this ecosystem goes beyond simple automation. It anticipates needs, makes everyday tasks easier, and provides convenience often without users having to lift a finger.
Instead of relying on users to manually manage multiple devices, Samsung AI Home powered by SmartThings allows the home to operate autonomously. From switching off lights and closing blinds to running the washing machine, robot vacuum, or TV, the system streamlines household routines so families can focus on enjoying quality time together.
A Creative Campaign That Puts People First
The campaign was created in collaboration with Cheil, Samsung’s long-time creative partner. At its core is a beautifully crafted main film told from the perspective of an unexpected narrator. The narrative focuses on a family enjoying uninterrupted moments together—an illustration of how AI Home helps reduce stress by handling the little tasks in the background.
Tal Shub, Global Executive Creative Director at Cheil, summed up the vision perfectly:
“Samsung AI Home is here to make life more convenient, efficient, healthy and safe. Our latest campaign illustrates the tangible benefits of Samsung’s unique AI Home experiences that users get to enjoy. Home finally becomes a place it should be – a place where you get to do less, and live more.”
A 360-Degree Global Rollout
To ensure the campaign resonates worldwide, Samsung and Cheil developed a 360-degree strategy. This includes:
- Global TV Commercials (TVCs) showcasing AI Home in action.
- Digital out-of-home (OOH) advertising across landmark locations such as Piccadilly Circus in London and Times Square in New York.
- Samsung’s owned digital channels, ensuring consistent storytelling across touchpoints.
- Key visuals and single-minded films highlighting specific value pillars of the AI Home experience.
This wide-reaching rollout ensures that audiences across the globe not only learn about the technology but also connect emotionally with the idea of a home that adapts to them.
Why This Campaign Matters
In an era where smart home devices are becoming increasingly common, Samsung’s campaign takes the conversation a step further. It’s not just about gadgets—it’s about creating a lifestyle where technology works invisibly in the background. By marrying SmartThings with AI Home, Samsung positions itself as a leader in redefining what “smart living” means.
Final Thoughts
With “SmartThings Meets AI Home,” Samsung has launched more than a marketing campaign—it has shared a vision for the future of connected living. By combining automation, intelligence, and human-centered design, Samsung highlights how homes can become truly adaptive, freeing up time for what people value most.
As this campaign rolls out globally, it reinforces Samsung’s role in shaping the next chapter of AI-powered smart homes—a chapter where convenience, efficiency, and quality time take center stage.
Credits
Campaign Title: SmartThings meets AI Home
Client: Samsung Electronics
Creative Agency: Cheil
This campaign is about:
Artificial Intelligence, AI, IFA, Smart Home, SmartThings, Samsung Campaigns, Samsung AI Home, AI Home, Samsung SmartThings, Samsung Smart Home Innovations, AI-Powered Smart Home, Advertising Strategy, Smart Home Devices, AI Home Automation, Future of Connected Living, Smart Living Technology
