The pain lasts a lifetime, A powerful ad by CPCR

Leo Burnett Thailand has created two powerful ads for the Center for the Protection of Children’s Rights Foundation (CPCR) in Bangkok. The ads show a young boy and a girl being sexually abused with their traumatised elder (future) versions behind them. The objective was to highlight how the pain of child abuse lasts a lifetime.

Advertising Agency: Leo Burnett, Bangkok, Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Sanpathit Tavijaroen
Creative Director: Chanwit Nimcharoen
Copywriters: Chanwit Nimcharoen, Sorasak Songnapawuttikul
Art Directors: Jutarat Kongton, Sanpathit Tavijaroen, Sompat Trisadikun
Photographer: Chub Nokkaew
Account Manager: Nattanan Arriyavat
Production Company: Chubcheevit Studio
Producer: Sarawut Lertkittipaporn
Source: digitalsynopsis